ESPN Match Truck

ESPN Match Truck

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Writeup on Grubstreet

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Was going this morning to the El Capitan Theatre in Hollywood to see Toy Story 3 and saw a big yellow truck. I didn't pay much attention to it except that it was hard to miss. I didn't even realize at first that it was a food truck. I then noticed it had a menu board and that the menu mentioned huevos rancheros.

One of their attendants who was outside the truck saw me checking out the menu board and told me that the truck is run by the same people who run the Kogi Korean/Mexican fusion trucks. Once I found that out and knew that had a chance to get some Kogi food without waiting in line I ordered some huevos rancheros, "Crispy, freshly grilled corn tortillas topped with Mexican chorizo, sunny-side-up huevos and refried beans."

The theme of the truck is the current World Cup soccer match that's going on, with representative food from several countries participating in the match, and you can watch World Cup coverage from a big screen TV on the top of the truck. What's going to happen when the 2010 World Cup ends? That's a good question. Are they going to switch the truck to a different sports theme? For now follow them on Twitter and see where their next step is.