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Tuesday, August 2, 2011

Live Hatch Chile Pepper Roasting Events at Ralphs

Three Saturdays in August – 3 LA stores.

Saturday, Aug. 13

  • Ralphs Fresh Fare - La Canada, 521 W. Foothill Blvd. (818) 790-0584

Saturday, Aug. 20

  • Ralphs Fresh Fare - Los Angeles, 11727 Olympic Blvd., (310) 473-5238

Saturday, Aug. 27

  • Ralphs - Pasadena, 3601 E. Foothill Blvd. Pasadena (626) 351-6572
Visit www.friedas.com/Hatch for at-home chile roasting and handling tips, recipes and more.
More About Hatch Chiles
These long green chiles are exclusively grown in the Mesilla Valley near Hatch, New Mexico. Their robust, spicy flavor makes them a beloved pepper for chile fans, who go nuts for the zesty aroma as they are roasted over an open flame. Because of the Hatch Chile’s limited season -- late summer/early fall – pepper aficionados all over the country flock to New Mexico’s famous Hatch Chile Festival each year over Labor Day weekend. Luckily, Los Angeles residents can get their Hatch Chile fix at a local Ralphs supermarket. This month, Frieda’s Specialty Produce, Orange County-based distributor of exotic fruits and gourmet vegetables, is supplying select Ralphs Grocery stores with loads of the authentic extra hot Hatch variety. And for three Saturdays in August, Ralphs is holding live Hatch Chile roasting events at 6 stores in Orange and Los Angeles Counties. Buy a 10 lb. or 30 lb. sack of fresh Hatch Chiles at Ralphs and have them tumble roasted outside the store in a flash. Then head to your kitchen to get Hatch happy with salsas, chile rellenos, enchiladas, chili and more. You can also freeze the roasted chiles to extend your Hatch happiness throughout the winter.

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